Jess Byers: Bringing Structure to a Multi-Business Creative
Overview
Jess Byers is the owner of two Calgary-based businesses - The Presentation Room, a design-forward professional workspace and event venue in NE Calgary, and Lyn Designs, a 3D rendering studio serving Calgary's design and building community. MTTE BLLK was engaged to bring clarity, structure, and momentum to both businesses running simultaneously.
The Goal
To stabilize The Presentation Room's revenue model through a defined membership and booking strategy, while positioning Lyn Designs for growth by identifying new business opportunities and key industry connections.
The Work
MTTE BLLK worked closely with Jess across a three-month engagement to build the operational and strategic foundation both businesses needed. Our work included:
Defining and refining The Presentation Room's membership model, offer structure, pricing, and target market
Developing a revenue framework that mapped realistic income potential across memberships, boardroom bookings, and events
Building outreach strategies and targeted contact lists for membership acquisition
Identifying and making strategic introductions to builders, designers, and industry contacts across Calgary and beyond to support Lyn Designs' client pipeline
Facilitating key partnerships and connections including IDA (Interior Designers of Alberta) for events at The Presentation Room
Providing operational recommendations across website, booking systems, CRM, and document management
Suggesting a Google review outreach strategy, resulting in new reviews that strengthened TPR's credibility online
Delivering written session recaps, follow-up action items, and strategic direction after every engagement
The Result
By the end of the engagement, The Presentation Room had a clearly defined offering and a structured approach to membership sales to begin testing. Lyn Designs had a growing network of industry introductions and a clearer path to building a sustainable client base across Canada's design and building community. Strategic introductions made through the engagement created opportunities that support both businesses, and a stronger framework for prioritizing work and making decisions was established across the board.
Testimonial
“When I fist started working with Kelly, I had a million ideas and no idea how to execute them. She helped me bring clarity to my messaging, define who I was trying to reach, and focus my energy where I mattered most. That alone made a huge difference in how I approach both of my businesses.
What stood out most, though, was how much she genuinely cared. While I was away, she kept things moving behind the scenes, sending emails, following up with people and making sure opportunities didn't stall. Coming home to conversations already happening was something I'd never experienced as a small business owner.
Kelly has a way of making you feel like your business matters just as much to her as it does to you. She brings thoughtful strategy, incredible energy and truly becomes part of your team. I never felt like just another client, and I think that's what makes working with her so valuable."
-Jess Byers, Owner at The Presentation Room + Experiential Designer at Lyn Designs
Learn More
Explore Lyn Designs at lyn-designs.com and The Presentation Room at lyn-designs.com/thepresentationroom.
