Crestview Floors: A Polished Digital Refresh

Nov 20

Overview

Crestview Floors is a well-established Calgary flooring company, proudly serving the area since 1968. With a diverse audience of designers, homeowners, and builders, Crestview needed a refreshed digital presence that reflected their expertise, premium product range, and commitment to helping clients bring their visions to life.

Our goal was to create a polished, professional online platform that showcased Crestview’s products and expertise while supporting engagement with designers, homeowners, and builders alike.

The Goal

To elevate Crestview Floors’ brand and digital presence through a website refresh that communicates quality, style, and expertise, while inspiring clients and industry professionals to explore their offerings.

The Work

We collaborated closely with Crestview Floors to modernize their digital presence and bring their brand to life online.

Our work included:

Designing a refreshed website on Wix that highlights premium flooring products and inspirational spaces
Organizing content to clearly address the needs of designers, homeowners, and builders
Refreshing Crestview’s Instagram to align visually with the new site and branding
Structuring the website to support discovery, engagement, and inspiration for all customer types

The Result

Crestview Floors now has a polished, professional digital presence that supports discovery, engagement, and inspiration for designers, homeowners, and builders. The refreshed website and Instagram presence reflect the quality and style of Crestview’s offerings while emphasizing their professionalism and expertise, strengthening the brand’s credibility and positioning them for continued growth in Calgary’s flooring market.

Testimonial

“Kelly has brought a fresh, modern perspective to Crestview Floors’ digital presence. Through website updates, ongoing social media improvements, and stronger online customer engagement, she helped elevate the brand and create a more consistent, professional experience for our customers. Her work has made our online presence clearer, more current, and easier to manage.”

- Ken Graydon, Owner - Crestview Floors