Unique VersaTile: Elevating a Design Brand
Overview
Unique VersaTile is a family-owned business supporting Western Canada’s building industry since 2020, distributing premium Italian porcelain countertops and large-format tiles. They wanted a digital presence and brand identity that reflected the quality of their products, their personal approach, and their appeal to Edmonton’s design community. Our goal was to showcase their offerings with sophistication and create opportunities to connect with designers and clients alike.
The Goal
To elevate Unique VersaTile’s brand and digital presence, creating a chic, professional identity and online platform that communicated the quality, expertise, and design sensibility behind their products.
The Work
We collaborated closely with Unique VersaTile through weekly strategy sessions, exploring ideas to reach Edmonton’s design community and amplify their presence.
Our work included:
Updating their logo to reflect a modern, refined aesthetic
Refreshing their Shopify website with designer appeal
Sampling products to highlight the quality and scale of their offerings
Offering guidance on showroom design ideas, private client appointments, and event planning
Supporting remote meetings to coordinate client outreach and strategy
Throughout, we worked alongside Jeff and Sharron Martens, complementing their deep knowledge of the product, showroom expertise, and hands-on client approach. Every element reflected the brand’s premium positioning while amplifying their personal, client-focused story.
The Result
Unique VersaTile now has a polished digital presence and brand identity that communicates the quality and sophistication of their products. The website, branding updates, and product sampling help designers and clients engage with the company more effectively, while the strategies we implemented continue to grow their visibility in Edmonton’s design community. Our collaboration brought their family-owned, premium, and client-centred identity to life, amplifying the story they’ve built in the showroom and beyond.
Testimonial
“Kelly worked with us on ongoing strategy and business development, with a focus on strengthening our presence within the Edmonton design community. Through regular strategy discussions, brand updates, and refinements to our website and visual identity, she helped modernize how Unique VersaTile presents itself and supports conversations with designers and partners. Her approach was thoughtful, collaborative, and grounded in both design and business.
I'll be honest, we didn't always know how to articulate what we wanted. We had a million different ideas and just needed direction. Kelly had this incredible ability to listen to our chaos and turn it into something beautiful. Working with Kelly felt less like a business transaction and more like a creative partnership. She captured our voice and personality in a way we couldn't have done. Kelly went over and above board treating the projects like they were her own.
We are so thankful and proud to show off what we built together. Love you Kelly!”
- Jeff Martens, Owner - Unique VersaTile
Learn More
Explore Unique VersaTile’s product lines at https://uversatile.ca.
